Dissemination of Online Information

To counter the competition from Google, Yahoo and Microsoft are planning to have an online advertising deal.Mr.Carol Bartz, the Yahoo CEO, discussed the partnership plans with Microsoft CEO, Mr.Steve Balmer. Microsoft had earlier made a futile plan to take over Sunnyvale Web portal. The partnership idea with Yahoo for the search engine advertising started after this futile bid ended. It is understood that Microsoft would handle the search advertising part while Yahoo would handle the display advertising. As Microsoft’s base of advertisers is very tiny, it would be very difficult for Microsoft to compete against Google. The partnership with Yahoo is expected to address this problem.